|1. JOB PROFILE|
|Job title||Digital Campaign, Online and SEO Manager|
|Reports to||Marketing Executive|
|Direct Subordinates (Job Titles)||N/A|
|Total Staff in Function||1|
|Physical Requirements||Own transport|
|Grade – Patterson||–|
Main Purpose of Position:
The Digital Campaign, Online and SEO Manager will develop and coordinate digital content strategies across various marketing platforms. The Digital Campaign, Online and SEO Manager is required to oversee and manage various online to drive traffic, create leads, encourage engagement, retain customers and ultimately deliver sales. In doing so, the Digital Campaign, Online and SEO Manager should be able to ensure that all digital platforms pertaining to the business are optimised and kept up to date with all the current digital management tools. A key component of the position will be to measure, compile and present campaign results and objectives, as well as the ability to manage and work alongside external or internal creative teams. The Digital Campaign, Online and SEO Manager is a creative marketing mind with the ability to organise projects, meet deadlines and manage workflows. The ability to interpret analytics and troubleshoot web related technical issues is a plus. The Digital Campaign, Online and SEO Manager must have a strong attention to detail and accuracy. The Digital Campaign, Online and SEO Manager must display a sense of ownership and pride in their performance and its impact on company’s success.
Key Performance Areas:
|Manage company websites||
|Digital Media Campaigns||
|Knowledge – What should the person know?||Skills – List skills or what the person should be able to do.||Attributes – The behaviors’ that would drive successful performance.|
National Diploma. Marketing or BCom Marketing Degree and or relevant Diploma with Online/Digital media as a major.
- At least 5 Years’ experience in a digital marketing.
- At least 5 years experience in web analytics, marketing, and business development.
- Proven success in SEO.
- Expertise in A/B and other testing methods.